VIATRIS HK
生日不快樂？MY UNHAPPY BIRTHDAY
Areas cover | Creative & Art Direction
「生日快樂」人人都會講 ，在這一天，
除了代表「又大一歲」，更見證著我們的成長。
但成v長總有起跌，
生日，又怎能保證快樂？
中學時候，正係成長中變化最大的階段。
即使生日不一定快樂，只要找到情緒的出口，
就能迎來真正輕鬆的每一刻。
Everyone will say "Happy Birthday", which not only represents "another year older", but also witnesses our growth. the
But there are always ups and downs in growth. How can birthdays guarantee happiness?
When I was in middle school, it was the stage of the biggest change in my growth. the
Even if the birthday is not necessarily happy, as long as you find an outlet for your emotions, you can usher in every moment of real relaxation.
Creative Medium
Viatris三位故事主角來到「成長空間」，我們特別設計生日不快樂蛋糕，代表當時難過的年數。
以投影方式回看中學時期其中一年不愉快的生日，回憶昔日陷入不同負面情緒的困境。
興幸的是，分享者都在往後的日子找到出口，在「成長路」上一起為自己慶祝，補祝昔日的自己生日快樂。
The three protagonists of the Viatris story came to the "growth space", and we specially designed an unhappy birthday cake to represent the sad years at that time.
At the same time, they used a projection method to look back at one of their unhappy birthdays in middle school, recalling the predicament of falling into different negative emotions in the past. Fortunately, all the sharers found an exit in the coming days, celebrated for themselves on the "road of growth", and wished their former selves a happy birthday.