Client - DBS Hong Kong Business Class
Category - Creative Activation & Events
Creative Medium - Digital Exhibition
Role - Creative & Art Direction; Event Curations
Location - Hong Kong / STHK
DBS REBORN EXHIBITION
The pandemic has taught us a valuable lesson: SMEs that embraced digitalization showed greater resilience and agility during these unprecedented times. This adaptability allowed them to seize new opportunities more swiftly, paving the way for a fresh start.
DBS BusinessClass is hosting a digital art exhibition titled “REBORN EXHIBITION: We're Back - Digital Transformation of SMEs” at Preface Coffee & Wine in Causeway Bay. The event features six local SMEs from various industries that are currently undergoing digital transformation. Through the innovative medium of holograms, each SME's unique story will be presented, showcasing their vision for digital transformation and the challenges they have faced.
Admission to the exhibition is free, and visitors will have the opportunity to vote for their favorite SME. The SME with the highest number of votes will receive a grand prize sponsored by DBS, valued at up to HK$380,000.
