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咀香園餅家
Choi Heong Yuen Bakery is one of Macau's best-known bakery chains, specializing in traditional pastries, particularly the almond cookie. In 2018, they wish to set up their social media platform on Facebook and presenting their brand in a young way. Therefore, the creative content have been set up to play around their pastries - using illustration and motions, so as to spread the joy and happiness in different format, but without losing their own product features and values.
Areas cover | Art Direction, Content Development & Maintenance
「咀咀一堂」賀新年
Not only being famous in Macau, Choi Heong Yuen Bakery is also one of the best-known Macau's travel spot among Hong Kong people. The song lyrics - 「咀香園、咀香園買手信、買手信款式至多至好味」are growing together with many Hongkongers, as they also be the group who always travel to Macau nowadays. In the year of this song's 10th anniversary, a new version with music band "SOLER" implemented, as well as celebrating Chinese New Year to all people. More spin-off content - MANNERS collab and Facebook Spin-off are also coming along with the campaign.
Areas cover | Art Direction, Content Development & Maintenance
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