Client - BCT Hong Kong
Category - Branding Enhancement
Creative Medium - Video Productions; Activation Events
Role - Creative & Art Direction
Location - Hong Kong / STHK
BCT 相信，精彩的退休生活不是少部份人獨有，而是人人都可擁有。BCT一直做你的後盾，陪住你達成目標！及早整合及管理強積金，為退休提早起步。
退休之後 人人期望可達到
BCT believes that an enjoyable retirement is not just for a select few, but something everyone can achieve. BCT has always been your support, helping you reach your goals! Start integrating and managing your MPF early to get a head start on your retirement.
MAIN BRANDING VIDEO
退休畢業禮
畢業禮，象徵人生每個階段嘅里程，意味住另一個精彩階段嘅開始。
由學校畢業踏進社會，再到辛勤多年，從工作生涯中「畢業」，迎來退休新生活。 我們相信，退休，唔係退，唔係休；而係第三人生嘅開始！
卸下工作重擔，重新發掘自己嘅興趣，重拾做自己嘅自由。只要提早計劃，退休生活就可以有更多精彩嘅可能性。
Graduation ceremonies symbolize milestones in life, marking the beginning of another exciting phase.
From graduating school and stepping into society, to working diligently for many years and "graduating" from a career, retirement heralds a new chapter in life. We believe that retirement is not about retreating or resting; it's the start of the third phase of life!
Letting go of work burdens allows you to rediscover your interests and reclaim the freedom to be yourself. With early planning, retirement can offer even more exciting possibilities.
SOCIAL VIDEO
䟴䟴腳退休生活
香港打工仔，大大話話都要工作數十年。去到退休時，有邊個唔想可以䟴䟴腳歎世界，生活無憂無慮？
想退休䟴䟴腳，就更需要及早準備！由你嘅強積金開始，策劃理想退休生活。
In Hong Kong, workers typically have to toil for decades. By the time they reach retirement, who wouldn’t want to relax and enjoy life without worries? If you want to retire comfortably, it’s essential to prepare early!
Start with your MPF and plan for your ideal retirement life.